Hinge: Dump with Decency
Concepting | Copywriting
2021 Hatch Award Silver (Student Category)
When it comes to dating, no one wants to be the one to reject someone (or take the time to do it). So people ghost each other.
To help make break-ups easier for all involved, we created Hinge’s new in-app “Dump Button.” Users can select a pre-written break-up text or we’ll just send one for you.
Launch Campaign
Social
Stunt: The Dump Truck
To sweeten the dump, we’ll hand out break-up texts on chocolate bars. On the back of the bar, there are QR codes that lead to Hinge’s new in-app feature.
