Dedham Savings: Here for the Journey

As a local bank in MA, Dedham Savings needed help winning over younger bankers who typically go for the modern, bigger banks. Only issue? They’re missing out on that real-person, helpful service. And as the generation that feels the most uncertain about their finances, extra guidance is nice to have.

With a modern look and tone, we created a campaign that speaks to them (and their parents), showing we’re here for their journey. And, it worked pretty well:

98% increase in new users on DedhamSavings.com | 42% more account opens | 70% more traffic on website.