Grid Dating App

Branding | Copywriting | UX Design | Production | Content Creation | New Biz

People are jaded by dating apps — too much time messaging, not enough time meeting up. Enter Roll, a location-based dating app that lets you choose where you want to go and match with people who want to go there too. 

The audience loved the idea, but not the brand. So they came to me, and I got my agency on board, and we gave them a brand that represents dating on the streets of NYC with a grass-roots launch.

We used NYC’s map — the grid — as inspiration for both the new name and design.

We dropped flyers and coasters at places featured on the app.

And brought warm blankets to single people waiting outside in the cold to get into bars.

Agency: Finn Partners

ECD - Chris Edwards | CW - Lindsey | AD - Shannon Neff

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